04 May iEDM: When Music Meets Fashion
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iEDM is a fashion line that’s been getting a lot of attention over the past year. In 2014, Founder and CEO of the company, Anthony Ulanovsky, joined a small group of other passionate EDM fans, to launch what is now known as the top supplier of EDM rave wear.
iEDM provides clothing for both men and women, as well as glasses, headwear, backpacks, and different kandi masks. They even sell household products such as pillows, comforters, and blankets to turn your ordinary bedroom into the ultimate rave room.
Priding themselves on the originality and diversity of their looks, the team is extremely proud of the growth the business has seen in such a short amount of time and they love sharing their passion with the rest of the EDM community.
We were so impressed with the layout and success of iEDM that we decided to ask Marketing Director, Elizabeth Kraker, a few questions about the start of the business and what can be expected from them in the near future.
Interview with iEDM’s Elizabeth Kraker
When people shop at iEDM, what can they expect?
People can expect products ranging from hundreds of colorful, eye-catching tank tops, shirts and onesies, to LED gloves, glasses, and our specialty hoodies. We pride ourselves on sourcing only the highest quality products and brands. We are the largest EDM apparel retailer in the world. Our 6,000+ EDM lifestyle products have something to offer for everyone.
What was the inspiration for establishing the company?
For Anthony Ulanovsky, the Founder and CEO of the company, the inspiration was to create the largest EDM apparel shopping platform in the world, by bringing art and creativity to the forefront of EDM fashion.
How has EDM influenced the outfits from the site?
EDM is all about creativity and self-expression, as much as it is about the music itself, which is the vibe we’re inspired by. We capture this by providing thousands of original, mind-blowing psychedelic outfits and light up accessories that make it easy for everyone to find their perfect look, stand out and above all, express themselves.
Do you offer any particular style or anything unique that can’t be found anywhere else?
We offer high-end LED accessories and a massive collection of All Over Print t-shirts, crops, hoodies, and sweatshirts that no other EDM store sells.
What sets you apart from other rave wear suppliers?
We have the largest product selection. We specialize in high-quality, art-inspired apparel and accessories. Our product lines have a creative edge that you won’t find at other retailers. Not only do we sell rave wear, but also a wide range of casual wear that you can wear out, to school, to work, and/ or gift to family and friends.
What do you hope to see in the future of the business? What are the goals of iEDM and how do you plan to reach them?
Moving forward, our goal is to greatly expand on our charity ventures by organizing fans and DJ’s to help utilize the power of our community to unite and improve the world we live in. We will also continue to grow iEDM On Blast and iEDM Radio, which is currently one of the most listened to EDM podcasts in the world. Past iEDM Radio guest mixes have included Vinai, Cazzette, 3LAU, Quintino, Showtek, EDX, and The Disco Fries.