New EDM Streetwear Brand Svcred Is Gritty, Raw and Authentic

By Khadijah Dunn

New dance music streetwear company Svcred launches sleek and modern graphic designs for your average party ready and socially conscious raver.

The brand recently set off with their unique statement designs and products ranging from patriotic sound board inspired tank tops to ironic fast-food logo caps and bomber jackets declaring “trendy” mental instability and initiated a kick-starter campaign along with a promo video you can find here.

In the video, dancers and ravers alike are shown enjoying the nightlife in their dark and simple red, white and black graphic designs and text. The different outfits come to life as they dance between bright flashes of club lights and into the night of shadowy city streets.

Svcred seems to project a very chill and carefree dance lifestyle with originality lying in its awareness of the irony in modern social culture and EDM. It’s most apparent in one of their more prominent designs “Everybody Listens To Techno” which has the original word “Nobody” crossed out in red. This design, in particular, is eye-catching not only for its pop of red and white but with its message that seemingly rejects the notion of techno as an irrelevant genre in a modern music age where many EDM sub-genres are rapidly growing in popularity.

This brands simplistic but sophisticated social messages are sure to grab the attention of the average raver, dancer or streetwear enthusiast. Whether you’re interested in spreading social awareness or just appreciate the cool and edgy graphic designs, you can rock this brand in style, night or day, on your city streets.