Being an incredibly hard-working and driven woman has led publicist Emily Tan into the stratosphere as one of the most sought-after publicists in her field. Tan has been a publicist since 1990, so she’s the go-to woman for all things PR, radio, promotions and more.
Her company, Emily Tan Media Relations has an impressive client roster having represented and currently representing artists such as: Ice-T, Armin van Buuren, Andrew Rayel, Aly & Fila, BT, Markus Schulz, MaRLo, Ferry Corsten, Cedric Gervais, Cosmic Gate, Dash Berlin, Giuseppe Ottaviani, Tommy Lee (Mötley Crüe), Thomas Gold, Ryan Farish, Robbie Rovera, Paul Damixie, Sebastian Dobrincu, Alex M.O.R.P.H, New World Punx, Fatum, Pioneer DJ’s Art Mix Project, and many others.
Emily Tan also has an impressive client brand history having worked with and currently working with companies such as Marquee Nightclub & Dayclub Las Vegas, Marquee New York, Brussels Airlines (official partner of Tomorrowland Belgium), iZotope Inc., and Pioneer DJ.
In my exclusive interview, Emily Tan discusses her exciting new ventures, whom she looks up to, and how she unwinds from her busy day. Find out what Emily Tan’s been up to below.
I studied and played classical piano for eight years. As a music publicist and label owner, it helps to understand keys, chords, harmony, dissonance, song construction, etc.
I awoke the day-after September 11th, 2001, vowing to follow my passion and make a change from the fashion industry to the music industry. In both industries, however, I’ve always been a communications professional.
Social media is direct-to-consumer communication, but it should never be confused with actual, fact-based journalism. Social media is just one type of communication tool I utilize for my clients.
The other types of communication are securing editorial coverage in third-party media outlets, issuing press releases, utilizing broadcast media (i.e. terrestrial radio, broadcast television, etc.), record pools, event marketing, music placements in film and TV, and other methods.
It sounds cliché, but I don’t feel like I’m working. It feels like I’m doing exactly what I want to be doing, only I’m getting paid to do it. The music industry is my life.
All my closest friends are colleagues in this industry. In 2002, I met and fell in love with my current husband and soulmate, Jim Tremayne, Editor-In-Chief of DJ Times Magazine. Working in this industry sustains me in so many ways.
I don’t want to sound overly critical, but it makes me nuts when I read a published piece that’s ridden with typos and incorrect usage of the English language! That happens daily. Although to be fair, I find typos in The New York Times, just less frequently.
[laughs] I work hard and I’m very devoted to my clients, especially my long-term clients! I’m persistent. I’m goal-oriented. My mom and dad are “my rock.”
A few things I enjoy doing to unwind are exercising and reading voraciously. I devour books on quantum theory, biocentrism, and the behavioral sciences.
Success is maintaining joy and serenity within oneself. This is not always easy to do, but the point is to always try.
My new label is QUEENPIN Recordings, and it’s part of Black Hole Recordings. I’m grateful to Arny Bink for this amazing opportunity, and I’m excited to be able to release a wide range of electronic dance music. The first releases will be announced soon!
I commit to my clients as much as they commit to me. On the artist management side, I’ve recently started working with a business partner who runs a music licensing agency. One of the music placement projects we’re working on together is placing music in over 500 Netflix episodes scheduled to air in 2020.
There are a lot of other concurrent projects I’m working on for my artists. To use a football analogy, I work hard to take the football and run it into the end-zone. There are obstacles, of course, but I try to bobble-and-weave past them. I’ve also gotten really good at getting back up after I’ve been hit.
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